Google started it's digital garage to help small business owners get online.

I was bought in to help design the UX and the visuals of the website, and make the site responsive. This project had to align with Google's Material Design language, which was brand new at the time.

sportninja on an iphone designed by Todd Cantley

The Digital Garage process involved find users by using Google's ad network and then getting them to sign up for free classes in different cities around the world. The classes ranged from one-off events to multi day workshops set over several months.

The design of the site is classic Google. Bright, bold colours with crisp photography to add a human element. Ease of use is paramount as the target audience for the Digital Garage was not digital natives.

google digital garage on an ipad designed by Todd Cantley google digital garage on an ipad designed by Todd Cantley

User's progress was tracked in a clear, concise way that encouraged them to complete the entire set of courses they were attending.

Each course was set up to give users who weren't digital natives clear instructions on how to attend courses and how to complete online classes.

The site is fully responsive, and resizes to several breakpoints based of a grid and 4px increments. This helped us reach as many potential users as possible.

Users could book classes both in person and online, and there was also a robust help section to guide less digitally experienced users.

google digital garage on an ipad designed by Todd Cantley google digital garage on an ipad designed by Todd Cantley

The digital garage is still in use five years later and has helped thousands of people set up, market and succeed online.

google digital garage on an ipad designed by Todd Cantley

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