Google started it's digital garage to help small business owners get online.
I was brought on as a senior designer to help with UX and visual design on Google’s Digital Garage. This project had to align with Google's Material Design language, which was brand new at the time.
The Digital Garage process involved find users by using Google's ad network and then getting them to sign up for free classes in different cities around the world. The classes ranged from one-off events to multi day workshops set over several months.
The design of the site is classic Google. Bright, bold colours with crisp photography to add a human element.
User progress was tracked in a clear, concise way that encouraged course completion.
The target audience was non-digital natives, so ease of use was paramount. Each course was designed with clear instructions on how to complete online courses and attend classes.
The site is designed to be fully responsive, helping to reach more people on more devices.
Users can search for classes to find out more information before booking online.
The digital garage is still in use five years later and has helped thousands of people set up, market and succeed online.
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