Hubrick is a next generation social network inspired by Instagram, Spotify, Youtube, Airbnb and Expedia
I was one of the lead designers in an agile squad, in charge of onboarding, gamification and information visualisation. I took projects from inception to completion, focusing on visual design, user experience, information architecture and usability.
Hubrick was designed to combine the best sites on the internet and gamify them to reward users for spending time on the site. We leveraged partnerships with Adidas, Expedia and Sony Pictures to provide a unique, social experience that kept users coming back for more.
I was one of the original 6 people as we grew to over 50 staff and over 36 million euros in series A funding. I took projects from inception to completion, focusing on visual design, user experience, information architecture and usability./>
Users could earn rewards through gamification from our partners. The more time they spent online, the more rewards they would earn.
Users could level up to gain more rewards, unlocking new titles, shopping and travel deals and unique ways to customise their browsing experience.
The site featured a full e-commerce suite with a range of analytics for sellers. We focused on making the content as appealing as possible, so users want to come back and see products, instead of the site itself.
Users could purchase digital goods and store them in their profile. This helped our partners get analytic data on users, helping them to provide unique products and experiences for each individual user.