I was a design lead on a cross functional team that included a senior/lead designer (me), two front end developers, and shared backend developers. This set up allowed us to align our design goals with business goals. As this was a design driven product, designers always got the final say, provided it was feasible which led to some truly great work.

One of the goals of Hubrick was to take the greatest parts of the internet, such as booking from Airbnb, the social feed from Instagram, films from Netflix, music from Spotify then wrap them in an always-connected social layer.

I was in charge of gamifying this social layer which involved research into the key drivers behind this behavior and how to make gamification fun without being predatory. I was also tasked with creating a next-generation onboarding experience which was done in conjunction with FaZe Clan who have a larger social media following than Manchester United. To acheive this, we leveraged popularity, combining 3D cameras with footage of them hanging out, so onbarding users would feel like they were part of their crew which was part of our main strategy to gain new users.