Create an brand that resonates with users and investors,which can seamlessly scale through a range of touchpoints.
Design the UX and UI foundation for the origin platform as it grows from an alpha/mvp to a product that users love.
Visual Design, Stakeholder Alignment, Visual Identity
I worked directly with the founders of Origin AI to elevate their design to above industry standard, with the intention of aligning it with the capabilities of their AI technology. This included creating the logo, typography, color palette, and design system to create a cohesive, modern, and tech-focused brand presence.
Additionally, I led the design of their web app interface while also optimizing the user experience. By blending innovation with intuitive design, I helped position Origin AI as a forward-thinking leader in the AI space which enabled them to win both local startup competions and additional funding rounds.
An abstract representation of the big bang, which is the origin on the universe
It is also the shape of an O, the first letter in the name of the company
The slight perspective gives a sesne of motion and expansion, which is how the AI market is currently moving
All typefaces chosen are san serif families with multiple weights They convey a clean, professional feeling that can scale to multiple touchpoints, such as web, print and packaging The typography can be clearly read in multiple environments, eg, outdoors, on a screen, on merchandise
Selected Works
Google Digital GarageProduct, UI, UX
Magpie AIProduct, UI, UX, Research
HSBCProduct, UI, UX
Clean Future FundBranding, Visual Direction, Strategy
ExodusProduct, UI, UX, Design Direction, Branding
House of Healing BerlinVisual Identity, Design Direction, UI, UX
HubrickProduct, UI, UX
SportninjaProduct, UI, UX, Branding, Strategy
Bain & CompanyProduct, UI, UX, Branding, Leadership, Strategy