Origin AI

BRIEF

Create an brand that resonates with users and investors,which can seamlessly scale through a range of touchpoints. 

Design the UX and UI foundation for the origin platform as it grows from an alpha/mvp to a product that users love.

EXPERTISE

Visual Design, Stakeholder Alignment, Visual Identity

RESULTS

  • Created a visual identity and product for Origin AI to instantly deploy websites and architecture to AWS.
  • Worked with the founders to create a visual aesthetic to compliment their AI powered platform
  • Created a class-leading user experience with a focus on simplifying complex systems

HOW I WORKED

I worked directly with the founders of Origin AI to elevate their design to above industry standard, with the intention of aligning it with the capabilities of their AI technology. This included creating the logo, typography, color palette, and design system to create a cohesive, modern, and tech-focused brand presence.

Additionally, I led the design of their web app interface while also optimizing the user experience. By blending innovation with intuitive design, I helped position Origin AI as a forward-thinking leader in the AI space which enabled them to win both local startup competions and additional funding rounds.

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THE LOGO

An abstract representation of the big bang, which is the origin on the universe
It is also the shape of an O, the first letter in the name of the company
The slight perspective gives a sesne of motion and expansion, which is how the AI market is currently moving

TYPOGRAPHY

All typefaces chosen are san serif families with multiple weights They convey a clean, professional feeling that can scale to multiple touchpoints, such as web, print and packaging The typography can be clearly read in multiple environments, eg, outdoors, on a screen, on merchandise

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THE OUTCOME

Origin AI has just launched on Product Hunt and is continuing development after receiving additonal rounds of funding and winning the Tech Open Air startup competition, 2024.

Selected Works

Google Digital GarageProduct, UI, UX

Magpie AIProduct, UI, UX, Research

HSBCProduct, UI, UX

Clean Future FundBranding, Visual Direction, Strategy

ExodusProduct, UI, UX, Design Direction, Branding

House of Healing BerlinVisual Identity, Design Direction, UI, UX

HubrickProduct, UI, UX

SportninjaProduct, UI, UX, Branding, Strategy

Bain & CompanyProduct, UI, UX, Branding, Leadership, Strategy

CONTACT

If you like what you see or have any questions, get in touch. 

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